Everyone wants a place to call home, but that doesn’t guarantee that homeowners will have an easy time selling their properties. Making sales depend on more than just curb appeal or the popularity of open houses.

We’re told not to judge a book by its cover, but there’s no such rule in the housing market. Curb appeal is the external attractiveness of a home, and if you’re in the market for a house that first impression has a lot to do with your final decision. Alternatively, if you’re looking to sell, it’s an easy area to boost the attractiveness of your home.

Curb appeal is important in the home sales process, and this is because it will impact the overall first impression that potential home buyers have about the property.